It’s never been more important for small businesses to have a website. Customers expect businesses to be findable online no matter their age or size. However, fewer companies can afford custom website design, making it more challenging to connect with audiences and build strong brands. SmartWeb is the answer to both of these challenges, offering affordability, speed, and customization.
Understanding the Need for and Challenges with Business Website Design
If you operate a business, your customers expect you to have an online presence. That’s true whether you’re a brand-new company, an agile startup, or a brick-and-mortar that’s been part of the local community for years. Don’t take our word for it, however.
- 81% of customers research online before making a purchase decision, according to a GE Capital Retail Bank Study.
- 75% of consumers judge credibility based on website design, says Stanford Web Credibility Research.
- Verisign found that 88% of small businesses say a website makes it easier for customers to find them.
- 93% of people use mobile devices to search for local businesses, according to a BrightLocal consumer review survey.
- 46% of Google searches are for local information, per HubSpot.
- 64% of small businesses rely on their website as the primary way to reach customers, according to a U.S. Small Business Administration E-commerce Growth Report.
And here are some eye-opening statistics that speak to business’s ability to build custom websites:
- Freelancers typically charge between $1,000 and $75,000 for a custom website, with costs increasing for larger and more complex projects. Agencies offer similar services but generally at a higher cost, ranging from $1,000 to $50,000.
- A HubSpot report found that 61% of businesses said generating traffic and leads online was their biggest marketing challenge, and a lack of budget for digital marketing, including web design, was a key issue.
- A study by Gartner noted that 56% of small businesses expect digital transformation costs, including web presence, to increase in the coming years, with website design being a significant factor.
As you can see, having a business website is not optional. However, it might be far more costly than you expect. What’s the solution? How can businesses boost their visibility and satisfy customer expectations without breaking the bank?
The answer is SmartWeb.
What Is SmartWeb?
At Conversion First Marketing, we’re committed to helping businesses achieve the visibility they need to compete in today’s world. SmartWeb is one way that we pursue that mission. It’s our new offering – an AI-powered website builder for small businesses. But what does that mean for your company and your online presence?
Professional Design
Traditionally, custom business website design has been costly. So much so that many small businesses and startups go the DIY route, which rarely pays off. SmartWeb offers a breath of fresh air – a professional-designed website that connects directly with your brand and business’s positioning.
Searchable and Visible
Unless you’re an SEO specialist, optimizing a website is pretty challenging. However, without optimization, your site is basically invisible to people searching for your brand. SmartWeb taps into the power of AI to ensure that your site is searchable and visible to the people who matter most – your customers.
Optimized for Today’s Search Habits
If there was one takeaway from the statistics above that should stick with you, it’s this: 93% of people use mobile devices to search for local businesses. If your site doesn’t display correctly on smartphones, it’s less likely that your customers will contact you. SmartWeb creates mobile-optimized, responsive websites that automatically adjust to whatever device your customer might be using.
It Grows with Your Business
With a traditional website design process, a design firm builds your custom business website, and that’s usually where the service ends. With SmartWeb, however, your site is fully scalable, growing alongside your business as your needs evolve. Plus, you’ll have access to our team of experts for ongoing website support and the option to seamlessly integrate marketing services whenever you’re ready, making it a comprehensive solution for long-term success.
CFM: We’re Here for You
Are you ready to see how a professional, custom business website can elevate your success and take your brand to the next level? Curious about how CFM’s innovative solutions can help you build a thriving, recognizable brand in today’s competitive market? Now is the perfect time to explore the possibilities! Get in touch with our team of experts today to learn how we can simplify your digital presence, save you time and money, and unlock the full potential of your business online. Discover how our seamless, scalable solutions can help you attract more customers and grow your brand effortlessly. Call us now to start your journey toward success!