A PPC (Pay-Per-Click) campaign is a focused effort of digital marketing where the advertiser only pays for clicks on their ads. The most popular platforms to run PPC campaigns on are Google and Bing. By putting your business and message in front of people actively searching for your services/products, you are more likely to get the best ROI when compared to running ads simply to audiences with specific demographics and interests like on Facebook, Instagram, or LinkedIn.

It's easy to write ads that get clicks, but the real hard part is getting the RIGHT PEOPLE to click on your ad. Since you pay for every click, the most important part of PPC Advertising is getting the clicks from as many searchers in your target market as possible. And on top of that, clicks are only the start... the real meat and potatoes are getting conversions/leads from those clicks.

Here at Conversion First Marketing, and most other agencies offering PPC services, we strategize, produce creative, and serve ads for your business.

Strategize - We will learn what your goals and expectations are for digital advertising via PPC, then create a campaign strategy that aligns with your goals. We also work very hard to layout transparent performance expectations for each campaign so there is a clear standard of measuring success.

Produce Creative - From writing ad copy to organizing a photoshoot for your campaign, we will recommend the best path that leads to the highest ROI within your budget. We handle ad copywriting and graphic design and gain your approval on all creative before serving ads.

Serve Ads - We have a ton of experience managing PPC campaigns, so we will use our experiences and industry best practices to set up your campaign/account for success. From keyword targeting and geotargeting to knowing how to utilize machine learning to optimize your split-tested ads - you can rest easy knowing you're in some of the best hands in the business.

It's basically the same thing from different perspectives.

PPC is the method of marketing where you pay per click on ads that you serve.
CPC is a metric for measuring performance. It tells you how much your ads/keywords/etc cost per click. It's a way to analyze performance across the entire PPC campaign or within a specific area of the campaign.

This is a loaded question with more details needed, but generally speaking - it is almost always beneficial to utilize PPC in any well-rounded marketing effort.

SEO can give you amazing traffic from high-quality searchers if you can rank well organically for high-volume keywords but rarely is a business ranking well for every service/product/area they offer. PPC offers the convenience of getting your brand & message in front of the right audience where you may be lacking in SEO dominance.

Another great way to use PPC is for playing defense. If you hold the #1 organic ranking for an awesome keyword, you are still usually 4th or 5th on the list of Search Results, since 3-4 ads are often shown at the top of results. When your competitor has an amazing message in the top spot of the page, and you're sitting 4 spots down at the "top" of organic results... there will be a guaranteed portion of the traffic going to that competitor in the top spot.

Absolutely, we perform PPC services for many businesses that we haven't built the website for. We can assist with non-WordPress based sites like Squarespace, Wix, Weebly, BigCommerce, and many others.

We provide Every PPC client with an easily accessible dashboard that you can use, 24/7, to assess the exact conversions that your campaign is delivering. We've decluttered the unnecessary and report on the actionable items!