3D ADS

Google Ads (formerly Google AdWords) and Pay-Per-Click (PPC) campaigns are paid strategies that, when designed correctly, generate qualified TRAFFIC and LEADS to a website. Ads only works if your business has an effective website.

Columbia TN
Google Ads &
Pay Per Click

By hiring CFM, Voted #1 in Williamson County, generating more qualified traffic will drive more of the business that you want directly to you. CFM brings Search Engine Marketing expertise to businesses in Columbia, TN.

Over 10 Years of Excellence

  • Improve your ROI, lower costs
  • Receive monthly reports outlining changes, alterations and results
  • Keyword research and initial setup or optimization
  • Professional account management
  • Structured campaign management
  • Optimization and expansion of ad groups, and much more.

We Build Websites That Dominate!

800+

Active Brands

1,000,000+

Leads

94%

Avg. Ranking Increase

60+

5 Star Reviews

Drive Qualified Traffic and Leads with CFM’s Google Ads Management

Google Ads (formerly Google AdWords) and Pay-Per-Click (PPC) campaigns are paid Search Engine Marketing strategies that, when designed correctly, generate qualified TRAFFIC and LEADS to a website. These strategies encompass the practice known as Search Engine Marketing. SEM only works if your business has an effective website. By hiring CFM, Voted #1 Best Web Design Company in Tennessee, generating more qualified traffic through our expert Google Ads Management Team (or “AdWords campaign”) will drive more of the business that you want directly to you. CFM brings Search Engine Marketing expertise to businesses in Columbia, TN.

CFM is a Premier Google Certified Partner so we understand Google Ad strategies and success.

Google Ads and pay-per-click marketing can be self-managed or outsourced to a professional digital marketing firm. CFM provides a full-range of digital marketing and Google Ads services in Columbia, TN that will greatly benefit your business. The main benefit to having CFM (voted #1 Best Web Design in Columbia, TN) manage your Search Engine Marketing campaigns is due to our blended support and strategy across your SEO, PPC (pay-per-click), SEM (Google Ads) and Website services. Ultimately lowering your costs, generating more qualified business and driving revenue!

Pay-Per-Click & Search Engine Marketing Strategy

  • Improve your ROI, lower costs
  • Start pulling-in low-cost, targeted traffic
  • Receive monthly reports outlining changes, alterations and results
  • Keyword research and initial setup or optimization
  • Creation and expansion of ads
  • Pruning of low performance keywords and ads
  • Professional account management
  • Structured campaign management
  • Optimization and expansion of ad groups, and much more.

PPC Service Timeline

1

Month 1

  • Onboarding Meeting
  • Technical Audit
  • Ad Copy Writing
  • Ads Launch Live after research is complete
  • Google can take 1 -2 weeks to approve Ads
2

Month 2

  • Ongoing Rounds of Optimizations
  • Any Ad Copy Updates (If Needed)
  • PPC Team + Account Strategist Analyze Your Data
  • First Monthly Performance Report to Client
3

Month 3 +

  • Data-driven Strategy Re-Assessment
  • 1-2 Rounds of Optimizations
  • PPC Team + Account Strategist Monitor Your Data
  • Send Monthly Report to Client
  • Cadence continues…

Columbia PPC FAQ

Any business looking to get on Page One immediately for their services and increase website traffic by 5-15% on average then PPC could be a great option. Quality traffic equals quality leads.

A PPC (Pay-Per-Click) campaign is a focused effort of digital marketing where the advertiser only pays for clicks on their ads. The most popular platforms to run PPC campaigns on are Google and Bing. By putting your business and message in front of people actively searching for your services/products, you are more likely to get the best ROI when compared to running ads simply to audiences with specific demographics and interests like on Facebook, Instagram, or LinkedIn.

It’s easy to write ads that get clicks, but the real hard part is getting the RIGHT PEOPLE to click on your ad. Since you pay for every click, the most important part of PPC Advertising is getting the clicks from as many searchers in your target market as possible.

  • Here at Conversion First Marketing, and most other agencies offering PPC services, we strategize, produce creative, and serve ads for your business.
  • Strategize – We also work very hard to layout transparent performance expectations for each campaign so there is a clear standard of measuring success.
  • Produce Creative – We handle ad copywriting and graphic design and gain your approval on all creative before managing ads.
  • Manage Ads – We have a ton of experience managing PPC campaigns, so we will use our experiences and industry best practices to set up your campaign/account for success. From keyword targeting and geotargeting to knowing how to utilize machine learning to optimize your split-tested ads – you can rest easy knowing you’re in some of the best hands in the business.

It’s basically the same thing from different perspectives.

PPC is the method of marketing where you pay per click on ads that you serve.

CPC is a metric for measuring performance. It tells you how much your ads/keywords/etc cost per click. It’s a way to analyze performance across the entire PPC campaign or within a specific area of the campaign.

This is a loaded question with more details needed, but generally speaking – it is almost always beneficial to utilize PPC in any well-rounded marketing effort.

SEO can give you amazing traffic from high-quality searchers if you can rank well organically for high-volume keywords but rarely is a business ranking well for every service/product/area they offer. PPC offers the convenience of getting your brand & message in front of the right audience where you may be lacking in SEO dominance. SEO is also long lasting as long as you stay at it.

Another great way to use PPC is for playing defense. If you hold the #1 organic ranking for an awesome keyword, you are still usually 4th or 5th on the list of Search Results, since 3-4 ads are often shown at the top of results. When your competitor has an amazing message in the top spot of the page, and you’re sitting 4 spots down at the “top” of organic results… there will be a guaranteed portion of the traffic going to that competitor in the top spot.

Absolutely, we perform PPC services for many businesses that we haven’t built the website for but we do ask to provide services for the website so that we can deliver the best results.

Our Clients Leave 5-Stars

After my website was published and SEO was tuned up, the calls started rolling in! I highly recommend, they can change your game.
We have used a different company for a few years but with their in site and professionalism I know we made a good choice switching to their company. Thank you for all your help on SEO and Website Design!
I love the reports and if I ever have questions or need support they are on top of things right away. Never found a marketing company that just takes care of you!! HIGHLY RECOMMEND!!!
Great service! These guys are quick to make edits and updates to our company website to keep us operating at the highest standard for our clients. 10/10 recommend!
I felt like they all truly had the best interest of my business in mind. My website came together beautifully and quickly, and is even better than I imagined.
I couldn’t be happier thus far with Conversion First Marketing. They have been phenomenal.
Working with CFM to design our website has been a terrific experience. I wouldn’t hesitate recommending them to anyone wanting to develop or update their website!
After my website was published and SEO was tuned up, the calls started rolling in! I highly recommend, they can change your game.
We have used a different company for a few years but with their in site and professionalism I know we made a good choice switching to their company. Thank you for all your help on SEO and Website Design!
I love the reports and if I ever have questions or need support they are on top of things right away. Never found a marketing company that just takes care of you!! HIGHLY RECOMMEND!!!
Great service! These guys are quick to make edits and updates to our company website to keep us operating at the highest standard for our clients. 10/10 recommend!
I felt like they all truly had the best interest of my business in mind. My website came together beautifully and quickly, and is even better than I imagined.
I couldn’t be happier thus far with Conversion First Marketing. They have been phenomenal.
Working with CFM to design our website has been a terrific experience. I wouldn’t hesitate recommending them to anyone wanting to develop or update their website!

Our Columbia Digital Marketing Services

Websites, SEO PPC, and More

Digital marketing today, especially SEO, isn’t a choice or an option — it is the key to your business’s success on the Internet. We will guide you so you can get value from your inbound marketing investments and reach your goals. You need a digital marketing company with that leads with search engine optimization as its core strategy. One that has the experience plus has made the investments in tools and support you need to increase brand awareness and lead generation.

Website Design

Website development with marketing in mind can lift your business beyond competition. Years of experience and award winning design with affordable upfront costs!

Analytics + Reporting

Good reporting tells the story for digital marketing. We created custom SEO real-time alerts, reports and analytics that impressively keep you in touch with success!

Have A Project For Us?

Our expert website design and digital marketing services focus on enhancing user experience and driving targeted traffic, and providing support that truly matters!