3D CASE

Brides By Glitz Nashville

Brides by Glitz Nashville, one of Nashville’s top Bridal and Formals shops, came to Conversion First Marketing with a need to increase their website’s online presence and leads. With the goal of creating memorable and positive experiences for each bride, regardless of age or size, Glitz has been serving Middle Tennessee since the early ’90s.

The Challenge

Having experienced a dip in sales, along with countless other businesses during the 2020 pandemic, owner Ann was in desperate need to increase their website traffic and reach. Brand awareness was an immediate online need and she came to Conversion First Marketing for a solution that would not only save her business but allow it to thrive in the midst of a pandemic.

The Solution

Shortly before the end of 2020, CFM went to work on formulating a custom SEO plan to increase website visitors and engagement on the Brides by Glitz Nashville website. From keyword research to technical audits and fixing problems, to building out new SEO pages and content, the CFM team was able to achieve a massive increase in Organic (new users) traffic to the website within just a few months. Their top three keywords also climbed in rankings to the top 2 positions in Google. The Brides by Glitz team was also able to track how many leads were coming into the website through organic search easily and quickly.

Digital Marketing Results

50%

Increase in Organic New Users

3

# of Contracted Keywords on Page 1 of Google

11

# of Keywords in Position #1 on Google

100%

Lead Tracking Installed to Track Goal Completions

What Are They Saying About CFM?

“Thank you for presenting all of this great data! These numbers are so impressive! We have definitely felt the increase in traffic and our business is starting to recover. We would be nowhere without your help!”

Tara S.

Marketing Director of Brides by Glitz Nashville

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